Link building

SearchCap: Yelp Criticizes Google, Link Building, and SMX East Preview

Here’s the rewritten article with domain URLs removed:


Below is what happened in search today, as reported on Search Engine Land and other places across the web.

From Search Engine Land:

  • Report: Google to appeal $2.7 billion EU fine
    Sep 11, 2017 by Greg Sterling
    Google is still required to make changes to search results during the appeal process.

  • Google shuts down Fetch As Google for mobile apps
    Sep 11, 2017 by Barry Schwartz
    Google begins removing app indexing features from within Google Search Console.

  • Announcing the shortlist of 2017 Search Engine Land Awards nominees
    Sep 11, 2017 by Search Engine Land
    For the third consecutive year, the selection process in the Search Engine Land Awards became even more difficult, with nearly 300 worthy submissions from leading digital agencies, in-house marketing teams, and individuals around the world. Michelle Robbins, the newly appointed SVP of content and editor-in-chief of Search Engine Land, shared insights.

  • Maximizing the potential and value of your SEO team
    Sep 11, 2017 by Bobby Lyons
    Wondering how best to invest in your SEO talent? Columnist Bobby Lyons shares his management philosophy based on his experience as an in-house SEO director at a major brand.

  • August 22, 2017: The day the ‘Hawk’ Google local algorithm update swooped in
    Sep 8, 2017 by Joy Hawkins
    Have you noticed a recent shift in Google’s local search results? Columnist Joy Hawkins shares details about the ‘Hawk’ update, which seems to have reversed some changes seen with Possum.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

  • Facebook tests a new ad format that puts it further ahead of its competitors
  • How to market your brand using interactive native content, Part 6
  • At IAB’s Podcast Upfront, stories-in-sound strut spectacular ad specs
  • Google Analytics adds feature to unify users on Google AMP Cache pages & non-AMP pages
  • 12-part recipe for product descriptions that sell
  • iSpot.tv launches attention-getting analytics for TV ads
  • Google rolling out support for AMP landing page in AdWords search campaigns globally
  • Lead the charge to use data in every stage of your design process
  • Google responds to Apple’s Intelligent Tracking Prevention with AdWords tracking update
  • FAQ: Addressable TV & the convergence of digital video and TV ad buying
  • Google Attribution: Is Google stepping in because no one else would?
  • An email marketer’s top-level guide to DMARC, your best anti-phishing tool
  • 6 things you need to know about Google’s Q&A feature on Google Maps

Search News From Around The Web:

Industry

  • Google Digital News Initiative’s Fund
  • Google down: YouTube, Gmail, and Maps not working amid a worldwide meltdown
  • How to become an SEO expert
  • Search Engine Experts Give Their Best SEO Advice

Local & Maps

  • Google’s best use of ARCore so far: Google Maps virtual position

Link Building

  • 38% of SEOs Never Disavow Links [POLL]
  • Building Links in a World of Mobile-First Indexing
  • Too Many Links: Strategies for Disavow & Cleanup

SEO

  • Google Search Algorithm Update September 8th
  • 5 Ways to Get More From Your Underutilized Log File Data
  • 5 Ways You Can Identify And Prevent Negative SEO
  • Announcing 5 NEW Feature Upgrades to Moz Pro’s Site Crawl!
  • Boilerplate Content Is Not Harmful Or Toxic To Google
  • Google: Ignore The Cache Date
  • Review: How To Do An SEO Audit With SEMRush FAST (For Beginners)
  • What is Structured Data. And Why You Should Implement It.

SEM / Paid Search

  • How To Use Negative Indicators To Improve Ad Performance
  • Increase Revenue This Holiday Season With These Google Shopping Features

Search Marketing

  • Google AMP Case Study – Leads Dropped by 59% (How to Disable It)

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